Guide

QR codes on business cards: what to link and how to print

A business card is handed out once and kept for years. A QR code on it should open the one thing you want people to do next, and keep working when your details change.

Short answer

A business card QR code should open the one thing you most want people to do next: book a call, see your work, message you or follow you. Make it at least 2 × 2 cm, keep a blank margin around it, and use a dynamic code so cards you already handed out keep working when your link changes.

What the code should open

Pick one action. A card that tries to do everything does nothing well.

You want people to…Link the code toQrivio option
Book a meetingYour booking pageAny link
See your workPortfolio, shop or menuAny link or Sell a product
Message you nowA WhatsApp chat with a ready-written first messageStart a WhatsApp chat
Follow youInstagram, TikTok or YouTubeGet followers
Remember you laterA VIP list or newsletter sign-upJoin the list

What about saving your contact details?

A code that stores a full contact card (a vCard) works offline, but it is static: it can never change, and you can’t see who scanned it. Most people prefer a dynamic code that opens a simple contact page with a “save contact” file on it. You can update that page any time, and every scan is counted.

Size and placement

  • At least 2 × 2 cm (0.8 in). Cards are scanned from about 20–25 cm, so this is the safe minimum. See the QR code size guide for the full table.
  • On the back, on its own. A standard card is 85 × 55 mm (3.5 × 2 in in the US), so the back gives the code room to breathe.
  • Keep a blank margin four modules wide on every side. Don’t let text or the card edge touch it.
  • Write what it does underneath: “Scan to book a call”.

Finishes that help and finishes that hurt

  • Matte paper scans best. Gloss and lamination can reflect light into the camera.
  • Avoid foil, spot gloss or embossing over the code. Keep special finishes for the logo.
  • Brand colors are fine with enough contrast. Qrivio only allows color pairs that phones can still read.

Know which cards bring people back

Print a separate code for each batch: the trade show, the office, the client meeting. Because each code is counted on its own, you will see which batch of cards actually brings people to your page, and when they scan, which is often days after you met.

Cards you already handed out keep working

New booking tool? New website? With a dynamic code you change the destination once and every card in every wallet goes to the new place. With a static code, those cards are out of date forever.

Frequently asked questions

Should a business card QR code be static or dynamic?

Dynamic, unless it only holds contact details that will never change. A dynamic code can be updated after printing and shows you every scan.

What size should a QR code be on a business card?

At least 2 × 2 cm (0.8 in), with a blank margin around it, printed on matte paper.

Can I change where my business card QR code goes?

Yes, if it is dynamic. Change the link in your dashboard and every printed card follows.

Can a business card QR code open WhatsApp?

Yes. Qrivio’s WhatsApp option opens a chat with your number and a ready-written first message.

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